Saturday 21 May 2011

Stakeholder's and creating a Win Win Situation


Below is the analysis of our approach towards creating a win win situation between us and our stakeholders.

Government
Who? – Government Business Grants, Embassy of different countries
Our Benefit – We get grants and new clients
How? – Promote government and embassy initiative and organise specialized events.
Their Benefit – Political benefit/exposure, goal achievement.
Approach – Personal link, proposal submission and application

Angel Investors
Who? - Venture Capitalists, Relatives with money
Their benefit – Use their contribution as CSR for their other companies
Our Benefit – We get exposure and funding
Approach – Send and explain what we do and let them know how we do it (overall process)

Media & Social Media
Who?-Television Channels and Newspapers (Channel 7, ABC, The Age, Herald Sun)
What we do for them?-Free advertisement/marketing in our events
What we get?-Featured article on their newspaper or on the news for promotion
Approach - Send proposal invite them to see what we do and free corporate lunch.

Other Not for Profit Organisations
Who? -City to Street, Grameen Bank
How? – Formal correspondence, terms of collaboration, advertising each other,
Our and their benefit- Exposure to wider community and broad scope of publicity, advertisement in each other’s website
Approach – Formal agreement of terms.

Business Partners
Who?- Grameen phone, Biman Bangladesh Airline, Telekom Brunei, Unilever Srilanka.
Their Benefit – Save training cost and employ trained and skilled workers/staff.
How?- Pay registration, Sponsorship of events, fittings, equipments, food etc.
Approach – Pitch for what we do, send proposal, personal collaboration.

Students/Clients
Who? – Our prospective clients for training and employment
How? – Advertisement on TV and print media, Viral marketing, community based campaign, flyers and Department of Welfare and other community offices.
Their benefit – Trained and employed without any cost and change life
Our Benefit – Get more business client collaboration, Sponsorship, grow the organisation

Volunteers/Paid Workers
Who? -Teachers/Trainers/Office admin staff
How?- Certificates, appreciation from the government and community, vouchers, free food, job experience authorization, free t shirts and other equipments
Our benefit – Avofing high scale payments for salary
Their benefits – Spend time for a noble cause with appreciation from the greater community.
Approach – Let them know and create the feel to change the society and solve unemployment problem.

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